Bulk email is a broad term referring to a wide range of email marketing sent to a long list at the same time. Bulk email services broadcast messages to a mass email list, whereas transactional emails are targeted to a single user based on an action that the user completed. As with all mass email messages, only send to subscribers who have added their email address to your contact list and opted in to receive marketing emails from you. And don’t forget to include an unsubscribe link in every message.
What to Look for in a Bulk Email Service
When you send emails, you want to make sure they’re delivered and get a response. Email marketing solutions from Mailgun provide bulk email services that give insight into see how mailbox providers like Google’s gmail are handling your marketing campaigns. It’s as easy to send marketing emails to customers and prospects as it is to send transactional emails in response to a customer’s interaction.
As an email service provider, Mailgun focuses on providing tools that support marketing automation and deliverability. Partner with Mailgun to ensure your email marketing campaign results in increased email delivery, a higher open rate, and more customers gained and retained.